The Internet is a powerful tool that enables people of all ages to participate in social activities, take advantage of business opportunities, share knowledge, and much more. However, it also poses many challenges for blind users who are trying to navigate and access this information.

One of the most common problems is that pages are often complex in their layouts, use images and graphics instead of text, fail to be compatible with screen readers, or use non-standardized markup. Web designers and developers are not always aware of the needs of these users, so it’s important for brands to make sure their websites comply with WCAG standards in order to provide the most accessible experience possible.

Proper logical structure

Web pages should have proper logical structure with section headings (h1, h2, etc), document landmarks, and link text that clearly identifies the nature of a link. This helps individuals navigate to the sections they want, and ensures that their content is accessible to blind users.

Better label on navigation landmarks

A good website makes use of aria-label to identify landmarks that appear throughout the site. Toyota, for example, has several nav landmarks on its website, so putting a proper label on them would help visually impaired users understand which ones to click on.

Better link name on logos and banners

A common problem for users who are blind is that they are unable to distinguish between ads on a web page and the main content of the site. This can cause them to miss what they’re looking for or be unable to find the content they need in the first place.