Facebook Messenger has 1.3 billion active users, and a chatbot can be programmed to interact with the users like a real human. In addition to Messenger, Facebook also owns Whatsapp and Instagram. This ability to message users is melding these platforms into one single system, which means that marketers can reach a much larger audience than before. Let’s take a look at how to build a Facebook Messenger bot. We’ll also cover how to design your chatbot’s interface, send content and chat blasts, and gather customer feedback.
Create a welcome message
To create a welcome message for Facebook Messenger bot, you need to configure the settings for your bot. The message will act as a greeting to new Facebook contacts and it will also serve as a menu for the next action. You can personalize the message to reflect your bot’s purpose, for example, a bot that provides recipes should include a link to a recipe website. In contrast, a bot that sells real estate should ask for a quote. Moreover, the Welcome Message feature can trigger messages whenever a prospect types in certain keywords.
If you want your welcome message to be different from the rest of the Facebook Messenger chatbot, you can make use of the greeting property. This property gives you full control over your bot’s welcome message. You can also use the chat bubble to match your website’s style or design. To create a welcome message for Facebook Messenger bot, follow the instructions provided in this article. And keep in mind that you can make use of Facebook’s default chat bubble.
It’s essential to tailor the welcome message to your customers’ needs. It can tell them when you’re offline or introduce new products and services. It can also notify them of any special events happening in your business. In short, a welcome message is essential for making your Facebook Messenger bot a success. It can boost your conversion rates. This is because it’s a simple way to get more customers.
The main objective of a chatbot’s welcome message is to engage the user and make them want to interact with it. It should also have vital CTA buttons and quick reply buttons. A good welcome message should also address the customer’s needs, whether they’re in the market for a product or a service. Adding humor will help banish skepticism. So, make sure you create a welcome message for your Facebook Messenger chatbot that demonstrates your personality.
A welcome message is the most important interaction in a messaging campaign. This message arrives at a crucial time. Although the user clicked the ad, the message didn’t get to the developer’s servers until after engaging with the Welcome Message. If they do not engage, the advertiser paid for a click and never saw the clicker. Thus, increasing the conversion rate of your Facebook Messenger bot is the best way to optimize your campaign.
Set up a conversational flow sequence
A conversational flow sequence is the logical path your customer takes to complete an action. It acts as your virtual sales associate or customer service agent. It must lead customers to their desired action and move through the experience logically. To do this, your bot must be able to recognize variations in phrase and keywords. This way, your bot can avoid giving inconsistent text responses that confuse customers. For example, a customer can type “look for hotels in San Francisco” fairly easily.
As a marketer, you must ask questions before using any new tool. You must first know whether your target audience is active on Facebook or Messenger. If not, then you should avoid incorporating messenger chatbots into your business’ marketing strategy. It may seem like a waste of money, but it’s worth the expense if it works well. There are many benefits to using Messenger chatbots.
Before creating a chatbot, you must determine the kind of content you want to provide. A chatbot can be useful for answering FAQs, but the best way to create the content is to start with topics that customers are likely to ask. If you can’t determine which types of questions to include in your bot, consider incorporating FAQs as a base. You can always add more topics later.
Setting up a conversational flow sequence for a Facebook Messenger bot allows you to offer relevant content to your customers. For example, you can remind your customers of past purchases they’ve made, or suggest an ideal pair of jeans, a direct flight to London, or a perfect dinner for two. You can even upsell a t-shirt that goes well with jeans, or a dragon bowl to match with the perfect outfit.
Send content and chat blasts
If you have a Facebook business page, you’ve probably seen people messaging it. While many people still prefer live chat to email, 73% of people prefer live chat. Messenger bots can be a great way to interact with customers and prospects on the platform. Not only can you respond to questions instantly, but you can also use them to send automated content and chat blasts. And, best of all, you can customize your bot to be mobile-friendly and provide relevant information for your audience.
In addition to content blasts, you can also create buttons that can send users to specific URLs, chatbot dialogues, or live agents. The only thing you need to do is type in the URL or name of the destination. Make sure to include an unsubscribe link on each button. Otherwise, your Facebook page may get banned. Using a Facebook messenger bot is a great way to spread your brand’s message and educate your audience about your products and services.
When you develop your chatbot, make sure you understand the platform’s messaging protocol and choose the right kind of message to send. For example, if you’re selling jewelry, you can send out chat blasts to promote your new collection. Moreover, if you want to sell more jewelry, you can use chatbots to answer frequently asked questions from your customers. You can also customize a chatbot to answer questions and offer personalized recommendations.
Once you’ve created your Facebook messenger bot, you’ll need to continually monitor its performance. You can improve it by regularly reviewing your customer comments and addressing any questions. Make sure your bot is fun and interactive. One of the first companies to do this was the Civilized Caveman, which uses a Facebook Messenger bot to give its users a quiz. Once they pass the quiz, they received a free 7-day sugar detox, which helped the company build a relationship with its new subscribers.
Creating a chatbot that sounds like your brand’s website is very important. You want to create a friendly chatbot that sounds like your brand’s brand. It shouldn’t be too formal, too. And, most importantly, don’t use jargon or overly formal language when you’re writing to your subscribers. Make sure your bot sounds as natural as possible. Your audience will find it helpful to interact with your brand through this channel, and they’ll be more likely to respond positively.
Gather customer feedback
Many marketers have found that using a Facebook messenger bot can drive conversions. With over 90% of Facebook brands failing to drive conversions through Messenger, it is imperative for businesses to reach consumers where they are. For example, a beer company created a Facebook messenger bot to order a case of beer in less than an hour, reminding the user to restock his or her fridge, and use geo-targeting to find delivery partners. Other companies have found success using chatbots for customer service. Some of the biggest brands in the world are using AI chatbots for their customer service. Telkom and Redbull are both using chatbots to improve the customer experience.
Creating a Facebook messenger bot is relatively simple. It can respond to customer queries and even offer a personalized instant reply. It can also answer questions, answer feedback and recommend products based on customer’s preferences. Facebook Messenger chatbots can be programmed to use a product catalog to help the business find the best products to sell. Moreover, the bot can use templates from Facebook to respond to queries. There are no complicated tools needed to create a chatbot.
Before building a Messenger bot, it is essential to consider your use case. Simply building a Messenger bot is not enough. It must provide value to your customers. It can’t just be another version of your website, which is why you need to consider mobile interactions. As with any marketing tool, you must ask yourself a few questions to ensure your bot meets your marketing goals. For example, is your audience primarily on Facebook? If so, you’ll need to design your Messenger bot to be as mobile-friendly as possible.
Facebook Messenger chatbots are also a great way to nurture leads. They can be programmed to send personalized messages to customers and help businesses increase their leads. To begin with, you can set up a chatbot with basic FAQs and automated responses. As you improve your chatbot, you can incorporate additional options to your bot. The end result will be a more personalized experience for your customers and a higher conversion rate.
